Impact + Sustainability Management (ISM)
for artists and creative entities
All Good works with artists and their teams to turn every aspect of their careers into opportunities for impact.
Artist management teams are busy. All Good integrates into existing structures to provide expertise and execution in areas that need some extra love.
What sets ALL GOOD apart?
As the only management company combining 25+ years of music industry experience with proven, measurable, evidence-based strategies for impact, we’re able to speak both languages with equal fluency.
Total Integration
Many aspects of a career occur in silos. All Good takes a holistic approach by fully integrating and staying hyper vigilant across all verticals. We ensure that an artist’s vision, values and vibe are never compromised.
Comms Strategy
Let’s face it, cancel culture is real and it can feel perlious to put yourself out there. Using highly researched evidence-backed comms strategies, we prepare artists and their teams for every situation, helping you confidently tell the stories that matter most.
Innovation + Technology
Tech is never the solution, it’s a tool to help get to the solution. We track emerging technologies - from AI to blockchain to product lifecycle mapping - in order to bring you the right tool for the right project.
Behavioral Economics
All Good employs behavioral insights and advanced trend forecasting to anticipate cultural moments and inspire fans to make a positive impact
Research + Reporting
All Good makes sure your impact isn’t just for show. We track what matters and turn raw data into measured results.
bespoke fully integrated impact strategies for:
01 | Album Release
02 | Communications
03 | Fan Engagement
04 | Festivals
05 | Merchandise
06 | Partnerships
07 | Philanthropy
08 | Private Events
09 | Product
10 | Promotional Tours
11 | Recording
12 | Touring
13 | Video Production
14 | And More...
“Impact you can measure”
Scalable Support, Built for Artists
Whether you need full-time ISM or targeted help on specific projects, we offer a flexible model that grows as you do.
Our Model
Our data-driven approach includes extensive research, gap analysis, and use of behavioral insights to create custom programs for each artist.
Project Based
We scale our services to fit the moment, offering project-based support for: campaigns, tours, album releases, and more.
Full-Time Support
For artists ready to go all-in, we provide full-time impact + sustainability integration and accountability across all activities.
We don’t believe in “one-size-fits-all.”
We create impact programs that fit the vibe, values and vision of each artist.
Kurt Langer
Co-Founder
In 1995, Kurt was hired to produce the Beastie Boys’ legendary Tibetan Freedom Concerts while still an undergrad at Brown University. Thus began a three decade career working alongside more than 100 artists to help them realize their impact goals. Kurt has been a manager, tour manager, festival producer, label exec, merch company founder and feature film producer, giving him deep connections in all sectors of the music business. Kurt is a founding US Board Member of Brian Eno’s EarthPercent, a Board Member of the Music Sustainabilty Alliance, a strategic advisor to numerous NGOs and Impact Investment Funds, Founder of Music Votes and Producer of Billie Eilish’s OVERHEATED climate events.
Based in New York City
Eleanor Anderson
Co-Founder
Eleanor has a strong background in music industry production and management. She began her career under legendary manager Howard Kaufman, gaining a deep understanding of artist development, touring, and management. Her path later expanded into sustainability, serving as a Board Member and former Director of the Music Sustainability Alliance. As an academic, she is one of the few voices bridging research, behavioral economics, climate communication, and the music industry. A recognized leader in environmental psychology, Eleanor has earned multiple awards, honors, and fellowships for her leadership and research while completing her Master of Environmental Science.
Based in Los Angeles